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| 23 Aug 2009 02:14 AM
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Because there's a huge difference between what you say and what you really want. "We have to get 10,000" means that they can't actually afford the ad until they get 10,000 people (even though they get more than 10,000 if they actually bought an ad). But then, when you see 10,000 people, they don't make a big deal out of it.
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